GRAPHIC DESIGN
Logo
Logo design is the process of creating a symbol, typography or graphic arrangement that represents the visual identity of a brand or company. A logo is a visual symbol or textual composition that reflects the characteristics that make the brand unique.
Logo design is important to increase brand recognizability, build trust and communicate brand value. A good logo makes the target audience remember the brand and increases the potential for a positive association with the brand. The logo is used in the brand’s other marketing materials and communication channels, ensuring brand integrity and helping to identify the brand.
X. Logo Design
Graphic Icon or Symbol: A symbol or graphic element that represents the brand. This symbol may reflect the brand’s values, characteristics or objectives.
Typography: The typefaces and arrangements used to express a brand’s name or slogan. Typography can influence the style, personality and perception of a brand.
Colors: The colors used in the logo can express the emotional side of the brand and leave an impression. Colors are an important factor affecting the brand message and the perception of the target audience.
Composition: The logo should be visually balanced, harmonious and aesthetically appealing. A good logo design should have a composition that is simple, clear and attracts the attention of the target audience.